Growing the forests our future demands.

We connect people, land and capital to restore native forests and ecosystems across Aotearoa New Zealand through verified, high-integrity carbon credits.

True Nature connects buyers with premium carbon credits from native reforestation.

As a for-purpose venture, we work in long-term partnership with landholders to grow forests and regenerate ecosytems that endure for generations.

Talk to us

Massive ancient tree with thick roots covered in moss surrounded by dense green forest canopy.

Close-up of rough, textured brown tree bark with deep grooves and ridges.

Smiling man wearing a camouflage bandana and dark jacket holding green leafy branches outdoors.

The land is calling.
‍We’re answering.

A changing climate and biodiversity loss demand action at scale. Scale requires serious investment. Investment requires certainty.

True Nature is rooted in 35 years of land restoration experience, strong landholder and community relationships across Aotearoa, and a national network of ecologists and nurseries who understand the right tree, right place for every landscape.

Our programme is developed with guidance from international voluntary carbon market experts and grounded in local knowledge, rigorous science, and verified reforestation methodologies to deliver genuine environmental and community outcomes.

Science-backed carbon credits

Our restoration programme meets the highest integrity standards. Every credit is independently verified under Verra's Verified Carbon Standard, with validated climate, community and biodiversity co-benefits.

for businesses

Each project delivers verified co-benefits beyond carbon, including biodiversity recovery, habitat restoration, improved soil and water health, strengthened community connection through active kaitiakitanga, and improved ecological resilience.

Sunlight streaming through dense tropical forest with tall trees and lush green foliage.

for businesses

We rigorously track growth rates, ecological recovery, and community outcomes at every restoration site, demonstrating the long-term impact of each investment.

Two people planting a young tree in grassy soil, with others working blurred in the background.

For landholders

Working collaboratively with landholders, we co-design each restoration project to reflect local knowledge and specific requirements — from taonga species to landscape goals.

Landholders maintain control of the whenua, choose their level of involvement in maintenance, and receive fair returns through transparent benefit-sharing arrangements.

True Nature handles the technical complexities of sequestration measurement, monitoring, independent verification and carbon credit sales.

Young plants protected by orange tree guards on a sunlit hillside with bare trees in the background.

for landholders

Our grouped project structure means landholders can join at any time, with parcels of any size, gaining access to international voluntary carbon markets without the cost and complexity of managing credit verification independently.

Two men talking near a red Kubota tractor in a field with trees and another person in an orange safety jacket in the background.

View looking up at tall trees with green leaves forming a canopy against a bright sky.

For businesses

Invest in nature-based credits

Our Verra-verified carbon credits give your business confidence in the quality and integrity of your climate investment as you work toward Net Zero goals and offset hard-to-abate emissions.

Your investment drives native forest restoration across Aotearoa, regenerating biodiversity and delivering climate and community benefits that last for generations.

Smiling man leaning on a red garden shovel in a lush outdoor garden setting with green plants and trees.

For Landholders

A pathway to restore the whenua

Our grouped project structure makes participation accessible to most landholders. We cover all project design, validation and verification costs, and work with you to develop long-term restoration plans tailored to your land.

Your land becomes part of a nationwide effort to grow indigenous forests, with benefit-sharing arrangements that make native restoration financially sustainable while creating enduring ecological and community outcomes for generations to come.

Grown from 35 years of restoration expertise.

True Nature builds on the legacy of Trees That Count and Project Crimson, organisations with decades of proven success restoring native forests alongside landholders, iwi, hapū and communities.

While Trees That Count continues its vital work with individuals and small-to-medium businesses, True Nature takes the next step: investment-scale partnerships, built on our foundation of existing relationships, ecological expertise and decades of learning.

Our shared kaupapa weaves through it all - from the first tree in the ground to the forest that follows, from individual action to ecosystem restoration.

Learn about Trees that count

Together, we grow

True Nature is backed by partners who share a commitment to strengthening the natural resilience of Aotearoa.

Founding partners include BNZ Foundation, The Tindall Foundation, Simplicity Foundation and Trees That Count. As well as a nationwide network of landholders, nurseries, iwi and hapū, community groups, NGOs and ecological advisors.

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